Apr 1, 2010 113 reads by Navneet Kaushal

It all started with the Google’s ‘Fibre for Communities’ program. While many mayors and cities decided on outdoing each other in heightened antics to drive Google’s attention, the capital city of Kansas issued a proclamation to temporarily change
its name to Google.

Now, to return the gesture, Google has changed its name to Topeka. The occasion being April FoolÂ’s Day. The duration: one day. In an official seeming blog by Eric Schmidt has announced the new name of the company. The only giveaway being the humor.

Here is a sample of the generous humor.

  • Correspondence to both our corporate headquarters and offices around the world should now be addressed to Topeka Inc., but otherwise can be addressed normally.
  • Google employees once known as “Googlers” should now be referred to as either “Topekers” or “Topekans,” depending on the result of a board meeting thatÂ’s ongoing at this hour. Whatever the outcome, the conclusion is clear: we arenÂ’t in Google anymore.
  • Our new product names will take some getting used to. For instance, weÂ’ll have to assure users of Topeka News and Topeka Maps that these services will continue to offer news and local information from across the globe. Topeka Talk, similarly, is an instant messaging product, not, say, a folksy midwestern morning show. And Project Virgle, our co-venture with Richard Branson and Virgin to launch the first permanent human colony on Mars, will henceforth be known as Project Vireka.
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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