Google On Search privacy and Personalized Search

Sep 26, 2007 | 1,885 views | by Navneet Kaushal
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The official Google blog has a second video which takes' a closer look at personalization and the privacy tools available when you choose to personalize your search. Personalization has been an area that raises concerns about privacy, and we want you to understand how we personalize search results while protecting your privacy.'

"As the video explains, search algorithms that are designed to take your personal preferences into account, including the things you search for and the sites you visit, have better odds of delivering useful results for you. So if you’ve been checking out sites about the Louvre and you search for [Paris], you’re more likely to get results about the French capital than the celebrity heiress. The privacy tools we’ve designed — such as “pause” and “remove” buttons — help put you in control of personalization."

"The first video discussed about some of the information we collect (IP addresses, cookies, and search queries) and how we use this information to improve your search experience as well as prevent against fraud and other abuses. We appreciated all of the feedback we got in response to the first video. It spoke about the information we collect (IP addresses, cookies, and search queries) and how we use this information to improve your search experience as well as prevent against fraud and other abuses. We appreciated all of the feedback we got in response to the first video."

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google On Search privacy and Personalized Search
4.thumbnail Google On Search privacy and Personalized Search