Jun 14, 2013 114 reads by Navneet Kaushal

Google is taking the quality of search results seriously and this has been proven with the Google Panda and Penguin updates. Both the updates can work in sync with each other to focus on specific areas of a website and eliminate the low quality websites from the search results. However, there's still a lot more improvements required across different niches.

Google Panda was the first of the two updates and webmasters were told that it would:

  • Be focusing on low quality content
  • Be strict towards duplicate content and cloaking of content
  • It was assumed that the Panda update focused on the on-site elements, which website owners can control directly.

Google however announced in March this year that it will no longer be talking about the release schedule of the update. The announcement was supposed to be the outcome of Google's decision to merge its update into algorithm in order to work cordially with ranking algorithm on frequent basis. 

At SMX Advanced, Matt Cutts revealed that Panda is now a rolling update, which has been submersed into algorithm. He also told that roll outs of checks are being done on monthly basis. Google has allowed the changes to take place in more than 10 days instead of forcing the update to show the action over a short period. This will make Google Panda less hard hitting and you will see more gradual reductions in the rankings.

Coming to Google Penguin, it is still an update that is designed to focus on off-site elements like anchor text percentage and backlinks quality. However, Google still needs to activate the update internally. Google has recently released the Penguin 2 update into search engine results that has affected millions of website owners.

So, Google is rolling out Panda update every month but a slower release is what is escaping from the eyes of most of us.

Google Panda Rolling Out Every Month!, 5.0 out of 5 based on 3 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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