It can get really frustrating when you are searching for something very important on your mobile and you have to deal with intrusive pop-ups. To handle this Google has announced that it will begin to penalize the pages on which the content is not as easily accessible.
Starting Jan 10th, 2017 pages with intrusive interstitials on mobile search results may not rank as highly.
“Here are some examples of techniques that make content less accessible to a user:
- Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
- Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
- Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.”
Google will penalize the sites which show the pop-ups covering the main content as soon as the user lands on the page, or while the user is going through the page. The pages with an interstitial that has to be dismissed to access the main content.
However, the interstitials that appear in response to the legal obligations will not face any issues. Banners that use quite some portion of the screen and can be easily dismissed have also been given the exception.Google To Penalize Websites With Intrusive Pop-Ups In Mobile Search!,