Google has once again streamlined the Google Places Quality Guidelines for businesses. The tweaks this time elucidate new guidelines for business names, instructing companies on how to name their business within Google Places, Google Local or Google Maps.
Enterprises can now place a descriptor in conjunction with the business name, which provides locale information and describes the business offers. The ones placing tag lines, phone numbers or store codes are not accepted.
The following changes were placed in Google Places Help Forum by Jade Wang:
- Your title should reflect your business's real-world title.
- In addition to your business's real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
- Marketing tag lines, phone numbers, store codes, or URLs are not valid descriptors.
- Examples of acceptable titles with descriptors (in italics for demonstration purposes) are "Starbucks Downtown" or "Joe's Pizza Delivery". Examples that would not be accepted would be "#1 Seattle Plumbing", "Joe's Pizza Best Delivery", or "Joe's Pizza Restaurant Dallas".