Just days of going public, Google+ has now touched the 50 million users mark. And that too in just 88 days of being launched. This astonishing figure was given by Paul Allenon his blog, where he estimated that Google+ hit the 50 million mark over the weekend.
Google+ Keeps Growing:
Paul Allen estimated that Google+ has been growing by at least 4% per day, meaning that around 2 million new users have been signing up each day. This means that Google+ is turning out to quite “social!”. Also, as it is integrating every Google+ functionality and the +1 button and Circles (targeted sharing) into its products like- the Chrome browser, Android phones, Gmail, Google Reader, Blogger, Google Photos etc. it is making the social network easily accessible. Google is giving the users numerous ways of signing in to Google+. The reach is well planned and user response is growing.
The graph shows the huge difference in the speed with which Google+ reached 50 million, in just 88 days, and how its ace competitor Facebook reached that in more than 1000 days. The growth is almost viral.
Paul's methodology of calculating the number of Google+ users works on the basis of rare last names' occurrences. He has made an estimation that Google+ has 43.4 million users on September 22nd . Then it went public and the user base rose to over 50 million on September 25th.
Every Research Has The Same Result- Google+ is expanding fast
Hitwise's research has the same results. According to their analysis, Google+ opening its doors resulted in a huge raise in the market share of visits for the site with a 1269% increase. In the USA alone, Google+ was visited by 15 million people.
They also revealed that within a span of a week, Google+ climbed the ranking charts and went from ranking as 54th most visited social networking site, to the number 8th in the category.
The Google+ 'Circle' Moves On:
Google+ is continuing to roll out newer and better feature, in a parallel fashion to its increasing user base. The much talked about “Circles” are better now. They allow for more sharing, infact the Circles can be shared now. Now your can not only segregate your contacts into different Circles, but you can share a Circle with other contacts too.
You can share a circle with:
- Your other circles
- Other Contacts
- With Everyone-going public.
So, the mystery of who is in your particular Circle can be shared, but privacy still remains intact as
- The name of the circle is not visible
- The future updates are not shared.
Here is how you share a Circle-click on the circle you want to share and then click the “share this circle” option. Then simply choose who you want to share the Circle with.
See how it is done here:
The purpose of this feature is for those who are interested in sharing with like minded people. To connect with them etc.
What To Expect:
Well, for marketers, this rapid growth is nothing but good news. Brands are waiting for Google's official word on business profiles, so that they can market their products and services socially. Do prepare a list of marketing strategies right now, before the business profiles are revealed.