Aug 3, 2011 116 reads by Navneet Kaushal

Google+ is growing at a rate that is phenomenal. Google's new social-networking service drew about 25 million visitors from all over the world in less than a month. The rate of growth is much more than other prominent social networks like Facebook or MySpace, in their early days.

These figures have been come to light following a report from market researcher ComScore. Google+ was introduced on June 28 and in less than a month- that is on July 24, the number of visitors had shot up to 25 million. As Andrew Lipsman, vice president of industry analysis at comScore further clarifies that, the rate of growth of Google+ in its initial days in mkush faster than that of Facebook in its early days. So on the fated day- July 24- the Google+ service had 6.4 million visitors in the U.S., its biggest market. It was followed by India, with 3.6 million visitors.  This means there have been 25 million unique visitors to the Google+ website, not counting mobile users. So with the mobile users added, the number will probably shoot up further.

This rate of growth is much faster than that of Facebook, Twitter and MySpace over the same time frame. However, the growth spurt is not enough, as at the moment, the user base of the rival three sites is much bigger than Google+.   Andrew Lipsman of comScore has advised a wait and watch thing before crowning Google+ as the king. He said that Facebook which initially was open only to colleges, grew far more slowly by design, and has experienced the most stable growth of social networking services. Facebook is stable and steady- there is no question about it. With a user base of 750 million users, it has made a strong niche for itself.

Let us have a detailed look at Google+ user movement.

The Rapid Pace: The network,  which was introduced on June 28 and had sign ups by invites only- rose to 5 million users in the first week of its launch. According to ComScore, the pace of growth was set in the first few days only. As compared to Google+, arch rival Facebook took nearly 3 years to get to 25 million users. Where as Twitter took more than 2.5 years to reach 25 million Tweeple. MySpace saw a faster growth as compared to the other two, and reached 25 million users in more than 1.5 years. But still, these number seem ages, as compared to close to 25 days that Google+ has taken to reach the 25 million unique users mark.

The User Engagement- Google+ with its Circles-Hangouts-Sparks is quite an engaging network. That is the reason why comScore’s research shows people spent about 50% more time on the network in the week ending July 24. This figure of user time also has been increasing and was higher that that in the week that ended on July 10. As you can see that the average usage days per visitor index is rising steadily. From the first week in July, it rose by 50% at the last week.

Now the BIG question- What is the reason behind its rapid growth? This was researched by comScore and the answer is Gmail. Yes, Google+ is popular where Gmail is popular. As Andrew Lipsman has explained, “If you think about it, Gmail is where your social network through Google is likely to exist,”

So, being on Gmail is the main reason that people are open to exploring Google+.

The road ahead- Lipsman has estimated that around 20% market penetration is the tipping point for social networks. This means that if social network gets its share in the user pie up to 20%, it becomes firmly established. So Google+ has a long road ahead. But we have to say- What a great start!

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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