Google+ Hangouts on Air Shopping app might take the online shopping to the next level. Diane von Furstenberg is the first to use the application to showcase its ability to browse trends, buy products, and share the details directly on the Hangout.
Google has been working to add new features and improve the video quality in Hangouts. The new application will be an advantage for any retailer.
On Air Shopping app is an integration of Google Shopping and Hangouts. If you are in the Hangout, you will be able to see the items to shop live or through recorded videos. The app is at present viewable only on Google+. You can view Hangout on Air on YouTube but will be unable to see the Shopping app portion.
Google+ and Google Shopping are using Google+ marketing campaign to launch the new application by including a hashtag, #shopthehangout and multiple Hangouts on Air.
Here's a video on Shoppable Hangouts with Diane Von FurstenbergGoogle+ Hangouts on Air Shopping App Launched!,