Aug 29, 2011 116 reads by Navneet Kaushal

Google+ is creating gigantic waves, as of now, the gates are not open, but businesses are waiting in line to get their pages on the social network. In waiting are the SEO experts too. Most have already started experimenting with the various features of Google+- tweaking and testing the same to see their effect on search. Google+ is destined to be one of the most important aspects of “social” in SEO, and internet marketers are keeping a close watch on every new feature introduced by Google, and understanding its impact. In fact in the recently concluded SES San Francisco 2011, Google+ and the +1 button were discussed in detail.

Social Is The Key:

Google is the search engine that is primarily the focus of every SEO when they optimize the site. That is why, when Google showed its inclination towards social, the search experts caught up with that. Firstly there were the real-time results from Twitter etc. in the search results. Then Google came up with the +1 button- where the data of sites +1ed by users was collected by Google. This was to help understand the popularity and social value of sites and their content. Then the search engine giant came out with Google+ . The rate at which the Circles and the Stream have become popular, it shows that the network will go a long way.

Social Media is revolutionizing the web and this is what the thought behind every SEO move must be now. SEO's shift to social is discussed more elaborately here.

There Is More To +1 Than Just A 'Like' :

It is quite evident that search results will have social pages too. So, the results will include pages that are related and have been +1ed on Google+. The integration of Live feeds in to search results has a direct impact on rankings and placements. The importance given by Google to social results will make sure that the +1es will change the search results. Just like search is influenced by Facebook "likes" and Twitter "tweets". They are actual proofs of what is being recommended on the web by real users.

Moreover, Google has recommended that sites add the +1 button to their pages. This will let Google know how many times has a write up or product been +1ed. This number will affect the search engine results placements, more the number of +1es, from genuine users, more the chances of a better rank. Also, the +1 button beside the search results also has a close impact on the page's ranking. The bottom line- for getting those +1es create content- offers and products that are unique and relevant. The key is to ensure a positive customer experience- so that the clicks on the +1 come nice and easy, and they will get people to endorse their businesses.

Many experts are seeing the +1 button as having huge impact on search results and altering the ways of doing things on the web.

SEOs all over the world are experimenting with Google+, and other social sites. Most of them have come up with one answer- search results are affected by social take on the keywords. Links shared on Google+ stand a good chance of being indexed faster, and will probably show up in good positions pretty quickly too.

SEO Success Lies In The Center Of The 'Circles'

Google+ has these hight interesting terms on its interface- the “Hangouts”, “Sparks” and most importantly-the “Circles”. These Circles are the ones that have a huge SEO potential.

This is how it will work. If someone +1ed something, then this activity will show up in the news stream of hundreds that have that person in their “Circles”. The idea of social is that people interact with each other and are influenced by what their contacts are saying. So, if someone +1ed something, it is more than likely that others will see what that thing is, and possibly +1 the same too. Remember- it is the case of like minds at one place. Also, users will trust the opinion of someone they know rather than the clinical review of a stranger.

Circles have the potential to be a huge data source, with users' preferences lined up- this can be harnessed for SEO to achieve great results.

The Bottom Line: Google+ seems ready to have a huge potential for SEO. There is a section in the industry that disagrees, citing the examples of Google Wave. But this time the entire search scenario has changed. Social has already made its place, and Google+ and the +1 button are just further additions.

So, if you also found this post interesting, do +1 it!

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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