The Facebook vs Twitter race in the digital marketing scenario has identified a new entrant which has slowly and steadily overtaken Twitter and gained a cachet equal to Facebook. According to a new report released by the market research company Forrester, Google+ posts by brands generated nearly as much engagement per follower as their Facebook posts and almost twice as much engagement per follower as their Twitter posts.
In the study, 50 global brands on Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Twitter were analyzed and case studies of more than 3 million user interactions with around 2,500 brand posts on seven social networks were conducted during the first quarter of 2014. The result concluded that Google+ is neck and neck with its competitors when it comes to user's rate of engagement per post.
According to the study, Facebook delivers an engagement rate of 0.073%, Google Plus' engagement rate goes as far as 0.069% and Twitter is at the back seat with an engagement rate of 0.035%. Google's social network is almost on a par with Facebook, although there is a major difference in activity and interest level among users.
The report’s author, and Forrester Research Vice President and Principal Analyst Nate Elliott, said that with the growing engagement rate of users on Google+, it is recommended that brands boost in their Google+ efforts just like they do in Facebook. So, if you are still not actively using Google Plus platform for your marketing campaigns, it’s time for you to take the plunge.Google+ Outruns Twitter and Closely Follows Facebook in User Engagement on Brand Posts!,