Jul 10, 2008 113 reads by Navneet Kaushal

In yet another Google revelation, over at the Official Google Blog, Amit Singhal, in-charge of Google ranking team has put up a post, that gives us a introduction to Google Rankings. Our readers may recall that, in May this year, I had put up a post introducing our readers to Google Search Quality.

Google ranking is a collection of algorithms used to find the most relevant documents for a user query.

According to Amit, “These algorithms are run for every query entered into most of Google's search services. While our web search is the most used Google search service and the most widely known, the same ranking algorithms are also used – with some modifications – for other Google search services, including Images, News, YouTube, Maps, Product Search, Book Search, and more.”

Here are some of the points that Google keeps in mind while Ranking pages:

  1. Best Locally Relevant Results Served Globally: Google focuses on the principle that each user query should get the relevant result that it deserves. “Whenever we return less than ideal results for any query in any language in any country – and we do (search is by no means a solved problem) – we use that as an inspiration for future improvements.”
  2. Keep it Simple: Google is intent on keeping the rating procedure simple and easy to incorporate. “We work very hard to keep our system simple without compromising on the quality of results. This is an ongoing effort, and a worthy one. We make about ten ranking changes every week and simplicity is a big consideration in launching every change. Our engineers understand exactly why a page was ranked the way it was for a given query. This simple understandable system has allowed us innovate quickly, and it shows.“
  3. No Manual Intervention: Google credits the entire ranking system to its algorithms. No manual intervention is ever allowed, as human inputs might be 'subjective' and that could lead to collapse of the ethical automated ranking system. “We believe that the subjective judgment of any individual is, well … subjective, and information distilled by our algorithms from the vast amount of human knowledge encoded in the web pages and their links is better than individual subjectivity.”

Furthermore, Amit Singhal also states that, he would be later putting posts that would address the Google Ranking system in more detail and provide users with more know-how of the Google rankin process. However, this latest post should not be mistaken for an inside peek to the Google Ranking system. This is merely a 'brief' introduction of the Google ranking system and just a scratch on the surface.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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