Google has announced that they plan to proactively enforce the unique sitelinks policy so that advertisers will have to comply and refrain from using duplicate landing pages for sitelinks extensions. Till now Google had always insisted on this practice but its recent observations where advertisers were using two or more sitelinks were being directed to the same page or pages with the same content.
As per the new ‘proactive enforcement’ Google will check the newly added or changed sitelinks to make sure that they are in compliance with the policy. And over the coming months, Google will do a check of the running campaigns for duplicates. This means the advertisers should do a check on their sitelinks immediately to see if there is any duplicate content and eliminate it.
Google has advised webmasters to load 6-10 sitelinks into their campaigns so that more sitelinks will be shown with ads. Google says, “Having fewer eligible sitelinks could keep your ad from showing in larger 2-line and 3-line formats, where more eligible sitelinks are required. Remember, larger formats are more visible and have higher average clickthrough rates (CTR). And if you don’t have enough eligible sitelinks in your campaign, then your ads may not display sitelinks at all.”
So, how do you plan to work on your sitelinks? Do leave your comments below.Google to Proactively Enforce Unique Sitelinks Policy to Ban Duplicate Landing Pages!,