Apr 19, 2008 114 reads by Navneet Kaushal

Google had launched an application in January 2004 called WHOIS, that was later withdrawn. However, now according to Matt Cutts WHOIS feature has been released again. By entering a simplistic web address such as whois.google.com, a user would be able to know the creation and the expiration date of the domain.

Google Re-launches WHOIS Query Search

However, as of now the WHOIS data is not being sent in real time and it would mean that Google must be caching the information from some other source. There has been many speculations that, the WHOIS data is being used by Google for its ranking algorithms. If this data is indeed applied in the rank measuring algorithms, then there is a possibility that the domains which have been registered for a longer period may be given additional weightage (as we always thought it to be!).

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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