Jul 24, 2012 1065 reads by Navneet Kaushal

Google’s view on manual penalties has been put forward by Google's John Mueller on a Google Webmaster Help thread when he said that webmasters penalized manually should not wait for the penalty to expire. They should try to sort out the reason for the penalty and then submit a reconsideration request with Google. As reported by SE Roundtable’s Barry Schwartz, Google wants webmasters to rectify the reason of being penalized.

Here is what John posted on the thread:

"If your site receives a notification of web-spam or manual action in Webmaster Tools, then that will be due to a web-spam review and manual action that has been taken. While manual actions will expire at some point, I would strongly not recommend sweeping them under the carpet and hoping that they go away on their own — at least if you're interested in having your site be optimally represented in our search results. Even when a manual action expires (which might take quite some time), if the reason for the original manual action is still relevant, it's always possible that the manual action is returned later on. In my opinion, if you're aware of issues that are negatively affecting your site's performance in search, and if its performance there is important to you, then resolving those issues is often a good use of time."

This means that webmasters must not wait out the six months or more for the penalty to expire and must sort the reason of penalization and file a reconsideration request. What do you think of Google’s recommendation?

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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