Google Referrer String Adds Ranking Data

Apr 16, 2009 | 3,070 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

According to the recent post at blogstorm that a new referring URL format for Google users. Now, when a user clicks on a result URL in Google, the site they finally land can now check things like the user’s original search query that led to that site. All this is possible because of the referrer string. These strings provide details about the position of the results that was clicked by the user.

This news has also been confirmed by Google's Matt Cutts in the comments. This information will be beneficial for webmasters as, they can now analyze their ranking from country to country.

Earlier, referral links used to look something like this:

Now, Google users will start seeing some referrer strings like this:

The primary difference between the two urls is that instead of “/search?” the URL contains a “/url?”. Since, Google Analytics doesn't depend on the “/string?” string, so they will not notice any difference in their reports. However, other analytic packages may need to incorporate this new change to maintain accurate pages.

4.thumbnail Google Referrer String Adds Ranking Data

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Referrer String Adds Ranking Data
4.thumbnail Google Referrer String Adds Ranking Data