According to the recent post at blogstorm that a new referring URL format for Google users. Now, when a user clicks on a result URL in Google, the site they finally land can now check things like the user’s original search query that led to that site. All this is possible because of the referrer string. These strings provide details about the position of the results that was clicked by the user.
This news has also been confirmed by Google's Matt Cutts in the comments. This information will be beneficial for webmasters as, they can now analyze their ranking from country to country.
Earlier, referral links used to look something like this:
http://www.google.com/search?hl=en&q=flowers&btnG=Google+Search
Now, Google users will start seeing some referrer strings like this:
http://www.google.com/url?sa=t&source=web&ct=res&cd=7&url=http%3A%2F%2Fwww.example.com%2Fmypage.htm&ei=0SjdSa-1N5O8M_qW8dQN&rct=j&q=flowers&usg=AFQjCNHJXSUh7Vw7oubPaO3tZOzz-F-u_w&sig2=X8uCFh6IoPtnwmvGMULQfw
The primary difference between the two urls is that instead of “/search?†the URL contains a “/url?â€. Since, Google Analytics doesn't depend on the “/string?†string, so they will not notice any difference in their reports. However, other analytic packages may need to incorporate this new change to maintain accurate pages.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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Webmasters would benefit greatly from this.