May 10, 2009 115 reads by Navneet Kaushal

Google recently announced the integration of Publishers Center with Google Ad Planner – Google Ad Planner Publisher Center. This new feature will help AdSense publishers to increase their site's visibility and attract potential advertisers.

AdSense publishers also have the option to integrate their site's Google Analytics to Google Ad Planner Publisher Center. It will allow potential advertisers to identify sites that display their ad campaigns based on site page views and unique visitors. As more advertisers become aware of your sites, both the competition among your ads and earnings will increase.

You can claim sites you own and also customize its description with the help of Publishers Center within Ad Planner. Up to five categories can be added in each of the sites that you showcase your site's content, and the types, sizes, and formats of ads that your site supports.

Here's a screenshot of Google AdSense Ad Planner Publisher Center:

Google Releases Ad Planner Publisher Center

You can also share your Google Analytics data with Ad Planner to provide additional details about your site to advertisers, such as unique number of visitors and page views. To provide advertisers with more accurate traffic information, just replace Ad Planner traffic estimates with Google Analytics data.

However, when you claim your site make sure to specify relevant keywords that would identify your site accurately. You also have the option to specify other pertinent information including, ad placement type, ad creative format, ad sizes and link to your site’s advertising policy.

Watch this video to know more about Google Ad Planner Publisher Center:

Before you begin claiming sites your own make sure to visit the new Google Ad Planner PublisherCenter.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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