Aug 14, 2013 113 reads by Navneet Kaushal

Google has released an AdWords Editor update, version 10.2 that comes with support for upgraded sitelink management and other small feature updates.

The upgraded sitelinks, were rolled out in June before the enhanced campaign roll-out. These let advertisers add details for each sitelink. Till date, these updated sitelinks were only spotted on brand queries but are expected to display more frequently on the non-brand results also.

Google Releases AdWords Editor Update Version 10.2!

The functions of the new sitelinks in Editor 10.2 are:

  • Advertisers can view and manage the settings and sitelinks & even the device preference with the new "Sitelinks (upgraded)" tab
  • Sitelinks can be removed, added, or edited at campaign or ad group level
  • Upgraded sitelinks can be copied and pasted between ad groups or campaigns
  • Advertisers can also include the upgraded sitelinks in imports and exports

Other updates are:

  • An increase in image file size link of 150K
  • Some ads and the URLs on sitelinks can have up to 2,076 characters long destination URLs. Earlier it was 1,024 characters
  • For sitelinks and ads (wherever applicable) URLs can now be entered with {ifmobile}{ifnotmobile} dynamic insertion format
  • Accelerated delivery for campaigns using the automatic bidding

Google has also announced that by 23 September, all the legacy extensions including call, sitelinks, and app extensions should be transitioned to enhanced as Google will update all the legacy extensions automatically after that date. All the legacy extensions will be deleted in accounts that have some upgraded extensions set-up.

Google Releases AdWords Editor Update Version 10.2!, 5.0 out of 5 based on 2 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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