Mar 5, 2013 114 reads by Navneet Kaushal

Search Quality Rating Guidelines officially released  by Google is just a curtailed version of the old one that was leaked by an insider. The most recent version of the document had 161 pages, while the public document released by Google consists only 43 pages.

Human search quality raters with Google use the document when grading the search results. Google, as part of their efforts to be transparent, has released the document.

Parts 3 and 4 – ‘Page Quality Rating Guidelines’ and ‘Rating Examples’ – have been completely removed. The sections included detailed guidelines on rating pages, judging reputation of websites and most important, specific examples of web pages that were to be rated as per the guidelines. Now, we see none of these.

A look on the old and new 2.4.2 (‘Information Queries – Know) shows Google has edited the charts removing example URLs.


Google Releases Curtailed Version of Search Quality Rating Guidelines!


Google Releases Curtailed Version of Search Quality Rating Guidelines!

Perhaps Google was only willing to offer the tip of the cliff and not the whole thing. Or they concluded that URLs do change and maintaining public list of such URLs won’t be possible.

Plenty of material related to location-based queries and local search is also missing. However, some section such as ‘thin affiliates’ have been expanded as well.

Interestingly, the old document was version 3.27, while the new document is 1.0. Google has added a preface as well to the document.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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