Following a 3 months beta period and based on the feedbacks of the initial adopters, Google has decided to unveil it's shopping campaigns to merchants worldwide. The transition will allow the advertisers to bulk edit their product groups, promote and prioritise their product campaign and manage biddings.
This retail centric campaign, which was earlier accessible to a limited number of advertisers, is now available to all the users, authorising them to access their inventory and product feed information directly in AdWords. Advertisers can now synchronously run the PLA and the shopping campaigns. Google is also planning to add API support and a bid simulator very soon.
Melanie Lang, the head of SEA at Beyond Media said, “Transitioning our customer AllesRahmen.de to the new Shopping campaigns was the best decision. They not only saved us time, but the additional information on benchmark CTRs and max CPCs also helped us to optimize the campaign efficiently, lowering our CPA by 88%.”
Santiago Andrigo, the Product Manager for Bidding Strategies in Google, will be discussing the new campaigns at SMX West.Google Releases Shopping Campaigns to Users Worldwide!,