Google Releases Shopping Campaigns to Users Worldwide!

Feb 19, 2014 | 1,066 views | by Navneet Kaushal
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Following a 3 months beta period and based on the feedbacks of the initial adopters, Google has decided to unveil it's shopping campaigns to merchants worldwide. The transition will allow the advertisers to bulk edit their product groups, promote and prioritise their product campaign and manage biddings.

Google Shopping Campaign Google Releases Shopping Campaigns to Users Worldwide!

This retail centric campaign, which was earlier accessible to a limited number of advertisers, is now available to all the users, authorising them to access their inventory and product feed information directly in AdWords. Advertisers can now synchronously run the PLA and the shopping campaigns. Google is also planning to add API support and a bid simulator very soon.

Melanie Lang, the head of SEA at Beyond Media said, “Transitioning our customer AllesRahmen.de to the new Shopping campaigns was the best decision. They not only saved us time, but the additional information on benchmark CTRs and max CPCs also helped us to optimize the campaign efficiently, lowering our CPA by 88%.”

Santiago Andrigo, the Product Manager for Bidding Strategies in Google, will be discussing the new campaigns at SMX West.

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1.thumbnail Google Releases Shopping Campaigns to Users Worldwide!
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Google Releases Shopping Campaigns to Users Worldwide!
1.thumbnail Google Releases Shopping Campaigns to Users Worldwide!