Google has announced an update that will change the 1-10 Quality Score pattern of each keyword in AdWords. The update is yet another attempt of the team to improve the quality of ads. The numeric 1-10 Quality Score will be more closely watched as per three sub factors – Ad relevance, Expected click through rate, and landing page experience.
As a result of the update, the Quality Score will now reflect factors that are influencing the visibility and expected performance of the ad. AdWords team is hoping the more transparency will let marketers improve the quality of their ads.
The update is just a change in how the Quality Score of an ad is reported and it will not change the calculation for each auction or affect the performance of the ad. Therefore, if you have automated the rules for the Quality Score, you ad will behave in the manner it used to earlier.
The aim of the team is to provide users with a better understanding of the Quality Score and help them in designing more effective AdWords campaign. The update will be rolled up to advertisers globally in the next several days.
You can read the article on how to check and understand Quality Score to know more about the basics of the Quality Score.Google Releases an Update to Improve AdWords Quality Score Reporting!,