Feb 10, 2017 126 reads by Ritu Sharma

Google has decided to say good bye to “Converted Clicks” in March 2017 after 15 years. The announcement was made on Google+.

They wrote, “Conversions” give you everything “Converted clicks” did, and much more. For example, “Conversions” can take advantage of non-last-click attribution models and different counting options in addition to measuring important actions like cross-device conversions and store visits.”

“Most advertisers already use “Conversions” as their primary reporting metric and are not impacted by this transition. If you are still using “Converted clicks” with automated rules or custom columns, visit our Help Center to learn more and update to “Conversions””

Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
Ritu Sharma

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