In a bid to provide accurate information about a business, and get rid of spammy updates about their operations, Google has revamped the display of 'closed business' information on Google Maps. This move by Google comes in after several reports of "place closed" spam labels happening all over the internet.
Google will now no more be posting the interim message 'Reported To Be Closed' about a business on its place page, a practice that it had been following so far. Rather, from now onwards it will first review every such news that will come to its knowledge. Then, after getting sure about the authenticity of the information, only then will Google report the business to be 'Closed'. Google said, “As promised, we've recently made a change to our process of displaying when a business has been reported to be closed on its place page. More specifically, we have removed the interim notification about a report having been made so that a listing will only be updated after it has been reviewed by Google and we believe the change to be accurate. ”
Google believes that doing away with the 'Reported To Be Closed' information will reduce the scope for the display of any inaccurate information. The search engine has said that they know the importance of accurate listings on Google Maps for many businesses, and that they will do all they can to fight spam and abuse. It also has apologized to both businesses and users for the problems they had to face due to the spam labeling. Google said, “we’re committed to making sure that users and potential customers continue to have the most up-to-date and accurate information possible.”
How Google will verify with the business owners still remains to be seen. However, the move has been welcomed by businesses all over the world.