Google Alerts has been redesigned with a brand new user interface. The new Google Alerts includes a search box, followed by current alerts and ends with suggested alerts. For managing an alert, users are given a revised interface with the same old functionality but a new preview option.
Google Alerts allows users to receive notifications for new content Google discovers on a specific keyword via RSS feed or e-mail. It helps users in managing their online reputation as well as following companies and topics they are interested in.
In addition to the new user interface, Google Alerts is now more automated and offers alert suggestions for your email address and name, popular tech companies, celebrities, athletes, places, countries, industries and many other options. The new interface is much easier to understand and use.
The option of fully customizing the alerts received by the user, including their language, frequency, sources, region and quality level is still available. Google sources content from the web, blogs, news, books, videos and discussions.