Advertisers will now be able to reach the same users across devices, apps, and sites. They will now be able to decide how frequently your audience see your ads across various devices.
In a recent blogpost Google announced about these developments.
Google did not support cross-device remarketing previously. Brad Bender, Vice President of Display and Video Advertising at Google said, “we’re introducing cross-device remarketing for Google Display Network and DoubleClick Bid Manager to help you reach the same user across devices, apps, and sites. You can now tell a single story to your audience and decide how frequently they see your ad across devices.”
Google Rolling Out Cross Device Retargeting!,