Google Rolling Out Cross Device Retargeting!

Sep 27, 2016 | 1,187 views | by Ritu Sharma
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Advertisers will now be able to reach the same users across devices, apps, and sites. They will now be able to decide how frequently your audience see your ads across various devices.

In a recent blogpost Google announced about these developments.

Google did not support cross-device remarketing previously. Brad Bender, Vice President of Display and Video Advertising at Google said, “we’re introducing cross-device remarketing for Google Display Network and DoubleClick Bid Manager to help you reach the same user across devices, apps, and sites. You can now tell a single story to your audience and decide how frequently they see your ad across devices.”

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.