Over last few weeks, AdWords has been allowing PPC advertisers to directly collect user's their email addresses. Google have now confirmed that they will be running an expanded trial of lead generation through email collection. This format co exists for daily deal providers such as Snap deal, which asks for the user current city, presumably to target the user with deals specific to his city.
A Google spokesperson stated,“This ad form is still in testing phase, but our team is getting a lot of interest from advertisers and we've been slowly expanding the trial over recent months. These ads help business gather new leads and enables users to easily get relevant information and ask for quotes.”
This facility is a pay per lead collection and this is how it works. All PPC ads will be accompanied by an input box, asking users for their email id along with name. There is also a “Privacy” link next to email submission box that informs user that their information will be passed onto the advertisers. When user enters a valid email id, it is then passed on to the advertiser. Once the advertisers receive the email id of prospective clients, they are free to contact them over emails, pitching their product or service at the more personalized level.