Google Rolls Out Rich Medical Content Into Knowledge Graph!

Feb 11, 2015 | 1,938 views | by Ritu Sharma
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To improve the quality of health related search content, Google has introduced rich medical content in Knowledge Graph. Google has utilized medical illustrators, doctors and the Mayo Clinic to develop in-depth information for more than 400 health and medical conditions.

This rollout is for U.S. English, for the time being, on the Google app (Android and iOS) and for desktop. However Google is planning to expand the number of conditions and later make the information available outside the US.

The screenshots below reflect current results on the desktop and mobile for the search query “tonsillitis.” Soon, U.S. mobile and desktop users will start to see content and imagery that look a lot more like those further below.

Medical Content 1 Google Rolls Out Rich Medical Content Into Knowledge Graph!

In its press materials for this release, Google is showcasing the mobile experience which the company said is a primary use case for the information. It is also an effort to promote the value of mobile search.

Google worked closely with doctors in reviewing and verifying the information. “All of the gathered facts represent real-life clinical knowledge from these doctors and high-quality medical sources across the web, and the information has been checked by medical doctors at Google and the Mayo Clinic for accuracy”the company said on their blog post.

Medical Content 2 Google Rolls Out Rich Medical Content Into Knowledge Graph!

Google points out that the information in the health cards is not exhaustive and that the company assumes people will dive deeper into the broader internet to get more information and hence be better able to select reliable information. Though not a substitute for actual medical consultations, this information has the potential to be very helpful to many people globally.

For the time being, however, this initiative is all about providing more reliable health content and a better health-search user experience on Google — especially on mobile.

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24.thumbnail Google Rolls Out Rich Medical Content Into Knowledge Graph!
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.