Google Rules The US Organic Search Visits in The Second Quarter!

Jul 21, 2015 | 2,377 views | by Ritu Sharma
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More of total organic search share is being taken up Google, as search traffic continues to rise on mobile devices, says Merkel owned agency, RKG.

As the paid search click slows down, the organic search visit has magnified in the recent quarters. The organic search visits saw a rise of 12 percent in the second quarter of 2015, most of which can be attributed to the use of smartphones, as they bring in most of the search visit gains.

The influence Google holds can be seen in the 89 percent of mobile organic search visits in the second quarter. Whereas, Yahoo and Bing had 7.1 and 4.1 percent respectively, of the overall organic search visits.

The report by RKG also indicated that although the search traffic has gone up on smartphones, advertisers are still hesitant to spend on mobile traffic as they do on desktop. The report has produced a data that shows how in the second quarter of 2015, 43 percent of Google searches took place on tablets and cellphones. This is lower than the 47 percent of Google organic search visits.

There definitely lies a very close connection between social sharing and organic search. 61 percent of sites' social media visits is initiated by mobile devices, because Facebook made it a priority to come up with fixes for iOS and Android, to diminish the amount of traffic that did not pass a referrer to site owner.

A magnified view of social media platforms shows that Facebook is responsible for two-third of the site visits in the second quarter of 2015 when it came to social media-driven site visits, with a 9 percent increase from last year. 18 percent of social site visits were prompted by Pinterest, it often exhibited a higher share for retailers making joint efforts to sway the site

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.