Google Says Estimates Of Click Fraud Exaggerated

Nov 2, 2006 | 1,054 views | by Navneet Kaushal
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SiliconRepublic.com reports  that Google has claimed that the click fraud estimates are exaggerated and these are less than 10%. At a press briefing in Dublin, Shuman Ghosemajumder, business product manager for trust and safety at Google said, "Some firms appear to make the problem larger than it is."

Ghosemajumder added that some advertisers focus on return on investment from online advertisements and if there is unexplained drop they blame it on click fraud. He says, "The total number of invalid clicks on average is in the single digits, quarter over quarter."

4.thumbnail Google Says Estimates Of Click Fraud Exaggerated

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Says Estimates Of Click Fraud Exaggerated
4.thumbnail Google Says Estimates Of Click Fraud Exaggerated