Google Says Goodbye To Affiliates

Jul 20, 2006 | 1,507 views | by Navneet Kaushal
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Google's Internet marketing platform AdWords underwent a  change recently in its algorithm that determines ad position and cost. The "quality" of affiliate sites are not high enough anymore to do well in the new quality score algorithm. So Google is weeding out these affiliates by inflating their minimum bid to prices that are not economically sound for them.

 As an effect,  a thread at Web Master World explains  even-though spending  over $300,000 per year with Google,  how Google representatives are treating an affiliate like  an unwanted customer. The conversation goes like this-

“So I called the support number. Here is the short of it: Google is deliberately removing all affiliate programs from AdWords listings. They had a quality team go through and rate their experience on a whole wide group of sites, including affiliate sites. The over-all score for affiliate sites was not high enough to pass their new guidelines therefore they are all being flagged and when found are being removed. Indirectly of course with the $10 min bids. When I asked what I could do to make it meet their new guidelines she told me, "Honestly we have not had any good news for these types of sites." No help offered.”

Is that a tiny little blot on good natured Google who sends headache pills to ailing webmasters?

 

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail         Google Says Goodbye To Affiliates
4.thumbnail         Google Says Goodbye To Affiliates