Jan 13, 2009 113 reads by Navneet Kaushal

Everyone is thinking about greenhouse effect and global warming! Google is no exception.

But according to a news by BBC , the Internet’s carbon footprint is bigger than the footprint of the airlines. The news piece also states that one Google search is responsible for producing about 7 grams of CO2! Google came in their own rescue and said that one Google search produces as little as 0.2 grams.

In a statement, Google said, "We've made great strides to reduce the energy used by out data centers, but we still want clean and affordable sources of electricity for the power that we do use."

“Recently, though, others have used much higher estimates, claiming that a typical search uses "half the energy as boiling a kettle of water" and produces 7 grams of CO2. We thought it would be helpful to explain why this number is *many* times too high. Google is fast — a typical search returns results in less than 0.2 seconds. Queries vary in degree of difficulty, but for the average query, the servers it touches each work on it for just a few thousandths of a second. Together with other work performed before your search even starts (such as building the search index) this amounts to 0.0003 kWh of energy per search, or 1 kJ. For comparison, the average adult needs about 8000 kJ a day of energy from food, so a Google search uses just about the same amount of energy that your body burns in ten seconds.” -Google

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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