May 15, 2009 113 reads by Navneet Kaushal

A few days ago, we informed you about the release of Google Search Options, which are collection of tools that allow users to refine their results and generate different views.

Google Search Options Panel

The primary idea behind Search Options panel was to enable browsers find information more quickly and easily and incorporate them within the results page. Although, the panel looks too simple but a lot of integration happened between design, research and engineering, in order to produce the best possible experience.

Google team started by generating a broad range of directions, which were further refined through design sessions and reviews. Once the team was confident about certain concepts they used eye-tracking and usability studies to collect user feedback. The collected information proved quite helpful to know how people understood the options in the panel and interacted with them.

The team constantly modified their designs after every study, incorporating changes from the order and behavior of the options, to the panel location and the way people handled it. Close attention was also given to the visual design of the Search Options panel.

A number of tests on live search was performed to see users reaction about Search Option panel and its different options. This research complemented was backed by feedback to get a better idea of people's understanding of Search Options.

Google still continues to monitor people's interaction with Google Search, even after the launch of the panel.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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