Nov 20, 2008 113 reads by Navneet Kaushal

Google Search's 'Spell Checker' is undoubtedly an extremely handy feature. It must have helped you innumerable times to get over searches with 'typo' errors. The same feature that saves us everytime we hastily type in something with a spelling error. Google instantly suggests us, “Did you mean 'relevant word'?”, almost in an angelic fashion.

Although this feature did put a dent on the revenue of all those SEOs who had been very shrewdly relying on people making some common spelling errors while Googling, it really was much appreciated by commoners (including me) who pretty much started relying on this feature to suggest correct and relevant terms even when they weren't sure of the spellings of search terms.

But interestingly the feature has also started generating, let's say 'non existant' suggestions. As per Google's own description of the 'spell checker' term, the suggested phrase is to be a 'more commonly used spelling'. Understandable, since on the Internet the correct spelling often has absolutely nothing to do with what people are looking for. The examples of 'flickr' and 'pwned' prove that beyond any doubt whatsoever. But at least, the suggested word/phrase should at least exist.

However, when you Google a term that doesn’t exist, the same feature churning out alternative words that also don't exist seems quite inexplicable. Say you type a word that doesn’t exist, then this Google feature coming up, “Did you mean 'another non-existant term'?, seems rather pointless. Understood that Google wants to look as helpful as possible, but suggesting non-existant words seems hardly the right way to do it.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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