A user at Webmaster world informs that Google considers links within MS Word documents as backlinks of those sites in a forum called Link at .doc is accepted by Google.
"Recently I saw an interesting thing and thought that I should share that over here.
An online .doc file is crawlable by G,every one know that.But the most interesting thing I found that if there are few links to other sites at that .doc file,then G will consider those links as the Back Links of those sites."
Other webmasters confirm that this is not just the case for MS documents but also PDFs and many kinds of documents.
“It has been that way for a long time, .pdf's too. As to their value I have no idea.â€
Thread available at Webmaster World.
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