Google Sending Notifications to Non-mobile Friendly Websites to Fix Mobile Usability Issues

Jan 20, 2015 | 2,008 views | by Navneet Kaushal
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Google is dispatching mass scale warnings to non-mobile friendly websites, indicating that new mobile algorithm may be coming soon. As revealed by Search Engine Roundtable, the notifications are sent through email and webmaster tools warning sites that their incompatibility with mobiles will cause ranking issues for them.

image usability Google Sending Notifications to Non mobile Friendly Websites to Fix Mobile Usability Issues

The notifications have the subject “fix mobile usability issues found on…” They mention that the site has critical mobile usability errors on 100% of the pages, which will affect the display as well as rank for smartphone users. Sending notifications to non-mobile friendly websites is a step beyond the broken mobile site penalty Google had in 2013.

This drops hints about the new mobile ranking algorithm to be launched by the search engine giant. Google has been experimenting with it for a time. They also put up mobile-friendly labels in the search results, mobile friendly testing tool and mobile usability reports in Google Webmaster Tools.

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1.thumbnail Google Sending Notifications to Non mobile Friendly Websites to Fix Mobile Usability Issues
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Google Sending Notifications to Non mobile Friendly Websites to Fix Mobile Usability Issues
1.thumbnail Google Sending Notifications to Non mobile Friendly Websites to Fix Mobile Usability Issues