May 28, 2010 114 reads by Navneet Kaushal

New features for Google Ad Planner and AdWords content network have been announced by Google at its AdWords blog.

Google publicly released a list of 1,000 sites of unique users and ranked them on the basis of category, visitors, reach and page views measured by Ad Planner. And biggest of all is that not only Google come out of this list, but it is also allowing advertisers to specify that they only want their content ads to show on these top 1,000 sites. For activating this filter in Adwords, you need to go to your AdWords account and select “non AdPlanner 1000″ within the “category filters” section.

The Ad Planner 1000 list is considered as another step in the evolution of Ad Planner in providing reliable traffic and audience information for websites. ranked as number one site globally in this list, with 570,000,000,000 page views and 540,000,000 unique visitors. This list will be updated on monthly basis and does not include ad networks, domains that don’t have publicly visible content or don’t load properly, adult sites, and certain Google sites as well.

Further Google explains the source of this data as it comes from “aggregated Google Toolbar data from users who have opted in to enhanced features, publisher opt-in anonymous Google Analytics data, opt-in external consumer panel data, and other third-party market research. The data is aggregated over millions of users and powered by computer algorithms.”

In addition to this, the other Ad Planner features released include a way to export your Google Content Network Placements from Ad Planner to AdWords and you can now create lists within Ad Planner.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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