Sep 15, 2011 113 reads by Navneet Kaushal

Google is marking its footprint on China's booming group-buying market through Google Shihui, a deal search service that it has launched with Shihui.


This tie up with Google enables Shihui to allow its users to browse information gathered from the vast number of China's deal sites.

Apart from helping Google to make an entry into the Chinese market, the deal also helps the search engine player to have an edge on its rival Groupon. While the latter poses a tough challenge for Google in the US market, it has not yet been able to establish its presence in China. So the deal marks a significant competitive development for Google, wherein it not only manages an entry into China's thriving daily deal industry, but also gains an early-stage brand recognition.

It may also be noted here that the possibility of the Chinese government tracking deal-finding service is virtually nil. However, if by any chance they pay some attention to it, they are not likely to impose any censorship for a particular given set of results (like as it happens in the case of other Web searches). This is another factor that is likely to be in favour of Google as far as the success of this deal is concerned.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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