May 9, 2013 114 reads by Navneet Kaushal

Google Shopping has marked its entry in India, but is still in the testing phase. The feature has been rolled out for selected users, which means only a few of you will be able to see the product listings from online retailers on the right side of the page. 

As an example, when you will search for Samsung Galaxy S4 on Google, the result page will display product images, prices, and direct links under the "Shop for 'Product name' on Google". Google displayed shopping listings from Yebhi, Flipkart, and HomeShop18 on searching for the particular Samsung Galaxy S4.

Google Shopping Comes to India; Still in Beta Phase!

When you click on the information icon that is along with the listing, Google will reveal the reason for why it has displayed the product as; "Based on your search query, we think you are trying to find a product. Clicking in this box will show you results from providers who can fulfill your request. Google may be compensated by some of these providers."

Earlier, the product search results were based on the relevance of the product. But now, the search results displayed are on the basis of how much advertisers and retailers are paying to Google under the Google Shopping program. The participating companies are provided with an API through which they can manage their listings.

In May 2012, Google made an announcement that it will be renaming the Product Search feature to Google Shopping in the U.S. The search giant also hinted that a lot of changes would be introduced in how the search results worked. It was in the month of October that Google introduced the updated Google Shopping.

Google Shopping is available in the U.S., U.K, France, Switzerland, Germany, Czech Republic, Japan, Netherlands, Australia, Italy, Brazil, and Spain. 

Google Shopping is still in Beta phase in India and we might hear an official announcement in nearby days.

Google Shopping Comes to India; Still in Beta Phase!, 4.0 out of 5 based on 4 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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