Feb 21, 2008 114 reads by Navneet Kaushal

It has long been a piquing question that does having .org domain improves your sites ranking? However, now we have a reliable study conducted by Virante to prove it is so. It has completed the preliminary investigation and the findings were published on the Google Cache.

For the study it purchased 3 domains, identically named, with different top level extensions (.org,.com,.net). Further they even created 3 separate sub-domains on each of these domains, for result duplication and randomizing the order of submissions to Google sitemaps. Lastly, it created identical content on each site and identical sitemaps.

The results of the conducted test proved that the .org subdomains outranked all other extensions. However, though the results does have the scope of being challenged, still if you see the image, it does show that there may be some bias towards the .org top level domain. These results are said to be true on approximately 80% of datacenters.

Google Showing Bias Towards .org TLDs

However, the study also offers the other possible causes for the result. It suggests that while Google's shifting algorithm is built on profiling characteristics, a .org bias might exist today, it could easily shift tomorrow if spammers start hoarding .orgs. Also, it is that Google gives bias to .org subdomains, but not .org domains. So we are of the opinion that further study is needed in this matter. Therefore, Virante should expand the number of test subjects and testing with & without subdomains.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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