Google recently announced that they are planning to shut down their Google Audio Ads and Google Radio Automation!
This is what Google’s Susan Wojcicki has to say on their Taditional Media Blog:
“In 2006, we launched Google Audio Ads and Google Radio Automation to create a new revenue stream for broadcast radio, produce more relevant advertising for listeners and streamline the buying and selling of radio ads. While we’ve devoted substantial resources to developing these products and learned a lot along the way, we haven’t had the impact we hoped for.â€
Advertisers can continue using Google Audio Ads until May 31st.
“Advertisers will continue to be able to use Google Audio Ads until May 31 and broadcasters will be able to publish inventory to Google until that date as well. We will work with partners to make sure that there is as little disruption to their business as possible and will work to find a buyer for the Google Radio Automation business.â€
Also the Google Radio Automation software will be sold and the search engine will rather focus on creating a service that delivers ads for online streaming audio.
“We regret the impact these plans will have on the Googlers working on these projects. We hope to find other roles for the majority of the people concerned and will work to make that happen over the next couple of months.â€
Here are some of the recent closures and changes by Google:
- Turning Down Uploads at Google Video
- Turning Of Print Ads
- Farewell, Google Catalog Search
- Stopping development on Google Notebook
- Changes for Jaiku and Farewell to Dodgeball and Mashup Editor
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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