Google has announced, that it has acquired ITA, a Boston based software company for $700 million. ITA specializes in the collection and organization of the airline data, details of the flight timings including the price of the availability of the flights for the specified destinations.
Google feels delighted to say that this software would make it easier for the users to book their air tickets online. In addition, users would get the correct and better flight information, without having to go out any where. This service would definitely encourage the passengers to book their air tickets and would increase the percentage of such passengers.
As of now, the customizable flight data is used by leading airlines and travel distributors worldwide including Alaska Airlines, American Airlines, Bing, Continental Airlines, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor, United Airlines, US Airways and Virgin Atlantic Airways and it would continue in the future also. Since Google doesn't currently compete against ITA Software, the deal will not change existing market shares.
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Google says they wont compete, but one of these days they will probably do it.. they are already competing against fashion sites with their Boutiques.com site