AdWords Express, the Google's AdWords product for small businesses has recently undergone an interface makeover. Redesigned dashboard is one of the prominent interface updates that show:
- An at-a-glance look at the ad views (impressions)
- Pie chart that tracks budget expenses, on monthly basis
- Clicks and calls generated
The new performance graph in the AdWords Express will allow advertisers to compare different results over the time.
Real-time Ad Previews
The real-time ad creator tool in AdWords Express will give users a glance of how their ad will look, as they write the copy simultaneously. When you hover over the icons at the bottom of the windows, you see a preview of the ad in different formats.
Faster and Simpler Sign-up
Another major change is the sign-up process reduced to three steps:
- Select your audience (geographic targeting)
- Create your ad
- Select your budget
It is however not clear that how many businesses Google has been able to get to AdWords Express. It gave A Free Month of Advertising promotion last year to attract new customers. It was in the month of January this year that Google started promoting Google Express to SMBs on Google+.Google Makes Sign-up and Interface Changes in the AdWords Express!,