Google Makes Sign-up and Interface Changes in the AdWords Express!

May 18, 2013 | 1,810 views | by Navneet Kaushal
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AdWords Express, the Google's AdWords product for small businesses has recently undergone an interface makeover. Redesigned dashboard is one of the prominent interface updates that show:

  • An at-a-glance look at the ad views (impressions)
  • Pie chart that tracks budget expenses, on monthly basis
  • Clicks and calls generated

AdWords 1 Google Makes Sign up and Interface Changes in the AdWords Express!

The new performance graph in the AdWords Express will allow advertisers to compare different results over the time.

Real-time Ad Previews

The real-time ad creator tool in AdWords Express will give users a glance of how their ad will look, as they write the copy simultaneously. When you hover over the icons at the bottom of the windows, you see a preview of the ad in different formats.

AdWords 2 e1368863790116 Google Makes Sign up and Interface Changes in the AdWords Express!

Faster and Simpler Sign-up

Another major change is the sign-up process reduced to three steps:

  • Select your audience (geographic targeting)
  • Create your ad
  • Select your budget

AdWords 3 e1368863863991 Google Makes Sign up and Interface Changes in the AdWords Express!

It is however not clear that how many businesses Google has been able to get to AdWords Express. It gave A Free Month of Advertising promotion last year to attract new customers. It was in the month of January this year that Google started promoting Google Express to SMBs on Google+.

Google Makes Sign-up and Interface Changes in the AdWords Express!, 5.0 out of 5 based on 4 ratings
4.thumbnail Google Makes Sign up and Interface Changes in the AdWords Express!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Makes Sign up and Interface Changes in the AdWords Express!
4.thumbnail Google Makes Sign up and Interface Changes in the AdWords Express!