Apr 19, 2013 113 reads by Navneet Kaushal

The latest Google site speed study has revealed that the web is getting faster. Google has always given importance to speed. Three years ago, in 2010, it indicated the speed of the website as a ranking factor. And in 2011, the Page Speed reports and tools were launched by Google to help site owners reduce the loading time of the page.

Google also published the findings of a study of the speed on the web in 2012, which focused on:

  • Page load time
  • Execution speed of events
  • The time a browser takes in rendering a downloaded page and its elements

Factors like country, desktop vs mobile, and more were considering while compiling the data.

This year, Google has determined that the web is getting fasters because of the improving technology and more powerful servers. The continuous deployment of 4G/LET towers has also contributed to the increased speed. Speed and processing powers of mobile devices are also some other factors.

The study also disclosed that average size of web pages has increased 56 percent since 2012. 

Here's the presentation of the Google speed study:

The New Google Site Speed Survey Reveals that the Web is Getting Speedier!

There is a slight decrease in the desktop webpage load time but a significant decrease of 30 percent in mobile page load speeds.

While site speed is an important consideration for Google, the search giant has also notes that site speed tracking doesn't have any impact on the bounce rate of the site. 

Google has also published an entire set of webmaster help documentation to guide webmasters about site speed. Whether you want to know how Google measures the site speed or want a practical advice on how important it is for your website, the help documentation has it all.

The New Google Site Speed Survey Reveals that the Web is Getting Speedier!, 5.0 out of 5 based on 2 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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