Sep 3, 2011 113 reads by Navneet Kaushal

In an email sent out to the AdWords advertisers Google has announced that from 6th September they will be submitting paused adverts to editorial review alongside the active ads. This change in policy sets out to “enhance your experience with Google AdWords”.

From the 6th of this month advertisers will be allowed to set up campaigns well in advance to beat the busy Google editorial review periods like the Christmas holidays and other seasonal events amongst other holidays so they know the ads that will start running are good to continue.

Not only will this change benefit Google, but it will also help the Advertisers because it minimizes the risk of having to change the adverts in case they get disapproved at the last minute. Google's email also suggests that the new paused ads will be the first one's to get reviewed, followed by the existing paused ads.

There certainly does not seem to be any downside to this announcement for the Advertisers, especially with the busy winter holidays being just around the corner it's time to get creative and be reviewed!

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
Most popular Posts
Upcoming Events
Events are coming soon, stay tuned!More