In an email sent out to the AdWords advertisers Google has announced that from 6th September they will be submitting paused adverts to editorial review alongside the active ads. This change in policy sets out to “enhance your experience with Google AdWords”.
From the 6th of this month advertisers will be allowed to set up campaigns well in advance to beat the busy Google editorial review periods like the Christmas holidays and other seasonal events amongst other holidays so they know the ads that will start running are good to continue.
Not only will this change benefit Google, but it will also help the Advertisers because it minimizes the risk of having to change the adverts in case they get disapproved at the last minute. Google's email also suggests that the new paused ads will be the first one's to get reviewed, followed by the existing paused ads.
There certainly does not seem to be any downside to this announcement for the Advertisers, especially with the busy winter holidays being just around the corner it's time to get creative and be reviewed!