Google Starts Sending Messages with Suggestions to Webmasters on how to Compress Content to Make Your Website Load Faster on Mobile!

Apr 2, 2014 | 844 views | by Ritu Sharma
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We all know how critical is website page speed both for site owners and Internet users. Google Webmasters team has reconfirmed the same in an e-mail which we also have received for our clients, stating that if the pages on your website do not use compression, it can take a lot of time for users to visit those pages which in turn renders a poor user experience.

mobile faster Google Starts Sending Messages with Suggestions to Webmasters on how to Compress Content to Make Your Website Load Faster on Mobile!

A snippet of the mail reads:

“Your web server does not appear to have compression enabled for all resources. Gzip compression reduces the size of the data sent to a web browser. Instead of sending 1MB for these pages or resources, you could send 260KB, a 77% savings. This will speed up your website and reduce bandwidth costs”

Compressing resources with Gzip can reduce the number of bytes sent over the network and in turn make the web faster. Web servers can compress files in Gzip format before sending them for download, either by calling a third-party module or using built-in routines.

Once you enable Gzip compression, your page will load faster on mobile. In order to get your page loaded before or closer to 1 second, you can use PageSpeed Insights and see your performance report. PageSpeed Insights analyzes the performance of your web pages and provides suggestions to make them faster.

Sometimes even if you Gzip your files, PageSpeed Insights fails to recognize this compression, this can be as a result of proxy servers and anti-virus software. According to Google, to determine if a proxy is the cause, you can:

  • Run PageSpeed on the page in question.
  • Click the Show Resources tab.
  • Expand the URL of the resource that is being flagged as uncompressed. The headers that accompanied that resource are displayed. If you see a header called Via, Forwarded, or Proxy-Connection, this indicates that a proxy has served the resource.

Google also provides a detailed insight into discussions related to PageSpeed Insights in the PageSpeed Insights Forum.

Because visitors tend to spend less time on a site which responds slowly.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.