Signaling its continual effort to spearhead the video advertising market, Google has hired Michael Steib, general manager of strategic ventures at NBC Universal. Under Steib's dynamic leadership, NBC Universal formed the National Broadband Company(NBBC) in September last year. The company provides video programming to different sites in direct competition with Google. 
Announcing Steib's appointment, Google said, "We are pleased to have Michael Steib join the Google team to help us work with advertisers to create effective, measurable video advertising.”
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