Feb 3, 2009 113 reads by Navneet Kaushal

Blogstorm is reporting that anchor text is no longer passing via certain types of 301 redirect with Google. Again, there is no official confirmation on this issue and the theory is only based on certain conclusions by a couple of websites.

“We’ve seen this happening on blogs but it might happen on other sites too. The blogs in question used to have pages with incoming links from some huge blogs which we can safely assume are never going to be penalized by Google. The pages no longer exist so rather than wasting the incoming links they have been 301 redirected (12+ months ago) to the sites homepage.”

“When a link passes anchor text it means that if TrustedSite.com/blog-post/ linked to www.website.com/old-page.html with a unique phrase we would see both the TrustedSite.com page and the website.com/old-page.html page ranking in Google for that unique phrase. Clicking on the “cached” link in the search results would show a message from Google saying “These terms only appear in links pointing to this page” rather than highlighting the results as normal”, the blog states further.

Earlier, if the old-page.html page was deleted or redirected to the homepage of that particular website, then it was noticed that the homepage would also start ranking for that query. But the case is no more the same! It seems that Google is passing the anchor text when URL structures change but not when a page is deleted or in some cases redirected to the homepage.

Again, the news is not official, so we have to wait and watch!

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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