Google Now Supports All Subtypes of Schema.org/Organization!

Mar 27, 2014 | 1,174 views | by Navneet Kaushal
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Google has improved the Rich Snippets- Organizations page to update webmasters that it now supports all the sub types of organizational schema. By adding a line to the Rich Snippets- Organizational Help document, the search engine announced that now it backs up any of the schema.org subtypes markup such as the schema.org/Attorney.

The new line added to the document reads:

In addition to the schema.org/Organization type, Google supports any of its sub-types, such as schema.org/Attorney.

Under the Organization schema, Google supports:

  • Corporation
  • EducationalOrganization
  • GovernmentOrganization
  • LocalBusiness
  • NGO
  • PerformingGroup
  • SportsTeam

Within each of these there are additional subtypes supported by Google. For eg the LocalBusiness schema includes:

  • AnimalShelter
  • AutomotiveBusiness
  • ChildCare
  • DryCleaningOrLaundry
  • EmergencyService
  • EmploymentAgency
  • EntertainmentBusiness
  • FinancialService
  • FoodEstablishment
  • GovernmentOffice
  • HealthAndBeautyBusiness
  • HomeAndConstructionBusiness
  • InternetCafe
  • Library
  • LodgingBusiness
  • MedicalOrganization
  • ProfessionalService
  • RadioStation
  • RealEstateAgent
  • RecyclingCenter
  • SelfStorage
  • ShoppingCenter
  • SportsActivityLocation
  • Store
  • TelevisionStation
  • TouristInformationCenter
  • TravelAgency

Again, within the ProfessionalServices schema, Google supports these subtypes:

  • AccountingService
  • Attorney
  • Dentist
  • Electrician
  • GeneralContractor
  • HousePainter
  • Locksmith
  • Notary
  • Plumber
  • RoofingContractor
Google Now Supports All Subtypes of Schema.org/Organization!, 5.0 out of 5 based on 1 rating
1.thumbnail Google Now Supports All Subtypes of Schema.org/Organization!
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Google Now Supports All Subtypes of Schema.org/Organization!
1.thumbnail Google Now Supports All Subtypes of Schema.org/Organization!