Mar 27, 2014 113 reads by Navneet Kaushal

Google has improved the Rich Snippets- Organizations page to update webmasters that it now supports all the sub types of organizational schema. By adding a line to the Rich Snippets- Organizational Help document, the search engine announced that now it backs up any of the schema.org subtypes markup such as the schema.org/Attorney.

The new line added to the document reads:

In addition to the schema.org/Organization type, Google supports any of its sub-types, such as schema.org/Attorney.

Under the Organization schema, Google supports:

  • Corporation
  • EducationalOrganization
  • GovernmentOrganization
  • LocalBusiness
  • NGO
  • PerformingGroup
  • SportsTeam

Within each of these there are additional subtypes supported by Google. For eg the LocalBusiness schema includes:

  • AnimalShelter
  • AutomotiveBusiness
  • ChildCare
  • DryCleaningOrLaundry
  • EmergencyService
  • EmploymentAgency
  • EntertainmentBusiness
  • FinancialService
  • FoodEstablishment
  • GovernmentOffice
  • HealthAndBeautyBusiness
  • HomeAndConstructionBusiness
  • InternetCafe
  • Library
  • LodgingBusiness
  • MedicalOrganization
  • ProfessionalService
  • RadioStation
  • RealEstateAgent
  • RecyclingCenter
  • SelfStorage
  • ShoppingCenter
  • SportsActivityLocation
  • Store
  • TelevisionStation
  • TouristInformationCenter
  • TravelAgency

Again, within the ProfessionalServices schema, Google supports these subtypes:

  • AccountingService
  • Attorney
  • Dentist
  • Electrician
  • GeneralContractor
  • HousePainter
  • Locksmith
  • Notary
  • Plumber
  • RoofingContractor
Google Now Supports All Subtypes of Schema.org/Organization!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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