Jun 21, 2007 113 reads by Navneet Kaushal

Google Takes Heed Re-unveils Pay-Per-Action Beta GloballyGoogle Pay Per Action Beta which was launched on March 20 received a lot of unpleasant feedback and the service was available only to a few areas.

However, newly re-unveiled is "A New Way to Pay – Google Expands Pay-Per-Action for Google AdWords". "Advertisers in the beta will see an alert in their AdWords account informing them that they can now create pay-per-action campaigns. Going forward, advertisers who have enabled AdWords conversion tracking and received more than 500 conversions from their CPC and CPM-based campaigns in the past 30 days will be automatically added to the beta on a rolling basis.

Publishers in the Google content network who want greater control over the ads shown on their sites may select between individual ads, a shopping cart of ads, or a specific keyword that is relevant to their site's content. These publisher-selected ad units contain only pay-per-action ads, and therefore, they do not compete in the auction against CPC or CPM-based ads, which are served in separate AdSense for content ad units."

More information available in the press release .

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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