Google to Target Additional Cloaking Techniques – The Confusion Around Matt Cutt's Tweet

Dec 30, 2010 | 1,344 views | by Navneet Kaushal
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Matt Cutt's 26th December 2010, tweet of mere 136 character “Google will more at cloaking in Q1 2011. Not just page content matters; avoid different headers/redirects to Googlebot instead of users.” has rather hit a confusing note amongst many SEOs and Webmasters on the web.

Barry Schwartz from Search Engine Roundtable says that Google admits here on some level that they were taking action on cloaking page content, but now they are also going to pay attention to aspects users and bots may not 'see' on a page, such as the meta headers and the redirects.

A concerned and curious Tedster also commented in a WebmasterWorld thread, "I'm hoping that a "false positives" period after any particular change isn't too extreme. At any rate, if I do see any dramatic ranking drops this coming year, high on my checklist will be "Google suspects cloaking".

One naturally assumes that Google did target the different headers/redirects, however, the above mentioned Matt's tweet has stirred up a fresh puzzle. A blog post with more detailed explanation on the same (and not a tweet) would put all the brains beating around the bush, trying to decode the 136 character tweet, at ease along with some clarity; and hopefully a pleasant one.

4.thumbnail Google to Target Additional Cloaking Techniques – The Confusion Around Matt Cutts Tweet

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google to Target Additional Cloaking Techniques – The Confusion Around Matt Cutts Tweet
4.thumbnail Google to Target Additional Cloaking Techniques – The Confusion Around Matt Cutts Tweet