Google Targeting TV Commercials

Mar 12, 2007 | 1,952 views | by Navneet Kaushal
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Danny Sullivan informs about a Wall Street Journal article, Google gains on goal of controlling and targeting TV commercials. WSJ reports, “Google Inc. has established a toehold in pursuing of one its next big ambitions: controlling which television ads viewers see and tailoring them to consumers' interests.” 

The Mountain View, Calif., company honed the highly profitable Internet model of search advertising — that is, selling ads targeted directly at consumers based on the terms they enter into Web search engines. Last year, the eight-year-old company racked up more than $10 billion of revenue by brokering online ads for itself and its partners.

Google has been showing keenness about targeting TV commercials. This seems to be the first conscious step they have taken in that direction.

4.thumbnail Google Targeting TV Commercials

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Targeting TV Commercials
4.thumbnail Google Targeting TV Commercials